How the WNBA went from an ‘existential’ moment to record success
In spring 2020, as the COVID-19 pandemic upended the country, WNBA commissioner Cathy Engelbert was locked down in her New Jersey home. The league was facing a season on the brink right as its stakeholders felt it had begun to gather momentum. In conversations with league owners and players, Engelbert sensed in those early weeks…
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